Facebook Tightens Political Ads in India for 2022 Lok Sabha Elections
Facing intense scrutiny over the misuse of its platform globally during elections, Facebook has announced fresh steps to increase ad transparency and defend confronting foreign interference ahead of the 2019 Lok Sabha polls in India.
Now anyone who wants to run an ad in India related to politics will need to first ostend their identity and location, and requite more details almost who placed the ad, the social networking giant said in a argument tardily Thursday.
"We're making large changes to the way we manage these ads on Facebook and Instagram. We've rolled out these changes in the United states, Brazil and the UK, and next, we're taking our first steps towards bringing transparency to ads related to politics in India," said Sarah Clark Schiff, Production Director at Facebook.
"This is key as we work difficult to prevent corruption on Facebook ahead of India's general elections next year."
Facebook said the advertisers in India will take to comply to new rules starting from Friday.
"The identity and location confirmation will take a few weeks so advertisers tin can start that process by using their mobile phones or computer to submit proof of identity and location. This will assistance avoid delays when they run political ads next year," informed Schiff.
Advertisers in India tin download the latest Facebook app and visit Settings to become started.
Early on 2019, Facebook would also start to bear witness a disclaimer on all political ads that provides more information about who'due south placing the ad, and an online searchable Advertizement Library for anyone to access.
"This is a library of all ads related to politics from a particular advertiser as well as information like the budget associated with an individual ad, a range of impressions, as well equally the demographics of who saw the advertizing," said Facebook.
At that time, the company would also brainstorm to enforce the policy that requires all ads related to politics exist run by an advertiser who's completed the authorizations process and be labelled with the disclaimer.
"We will not crave eligible news publishers to get authorized, and nosotros won't include their ads in the Ad Library," Facebook added.
Source: https://beebom.com/facebook-tightens-political-ads-in-india-ahead-of-2019-polls/
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